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Corporate Creativity
How Innovation & Improvement Actually Happen
by Alan G. Robinson, Sam Stern❗ Corporate Creativity – CLICK HERE ❗
- Release date: January 1, 1998
- Publisher: Berrett-Koehler Publishers
- ISBN: 9781576750490 (1576750493)
- Author: Alan G. Robinson, Sam Stern
- Format: paperback, 276 pages
- Genres: business, management
- Language: english
About The Book
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world — including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR — the authors show how improvements and breakthroughs actually happen in organizations.
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